Our Story Goes Like This...

Liz Kroft and Lance Hulsey are Realtors with Keller Williams Realty, an international real estate company and the largest in North America. They are a full-service, luxury real estate and lifestyle team representing clients in Santa Cruz County and the surrounding areas in a broad spectrum of classes, including single family, multi family, investment and commercial. 

Their focus is on unrivaled customer service, brilliant design, innovative marketing and luxury services. Liz and Lance embody a culture that fosters collaboration, technology and social media with creative marketing techniques. This design and tech-forward approach has earned them rave reviews in the communities they serve. Whats your story?


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Our Services


As our results and rave reviews will indicate, our sales approach produces maximum results.


We have all the tools to successfully help you find your dream home.


We know how to find the best opportunities for your brightest future.

Your Home’s Value

See the value of your home in today's market.

A Santa Cruz County Love Affair

Rave Reviews

We had a wonderful experience working with Liz and Lance. They really took the time to understand what we were looking for, and they spent time with us finding the right house for our family. We were looking in the winter when there wasn’t a lot of housing stock on the market and they looked at every possible option with us. Their knowledge throughout the home buying process was invaluable. When we had our offer accepted, they spent many hours thoroughly researching the property, giving us the reassurance that there would be no surprises. Having two agents working as a team meant that they were always available for help and questions or to go to look at properties.

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Eben L. | Ben Lomond, CA

I wanted to pass along that we were talking last night about how much we appreciate all the research you guys have done. We feel very secure that everything that can be known is known and we feel so glad that we partnered with your team for this process!

Sarah C. | Ben Lomond, CA

My husband and I worked with Liz & Lance to help buy our first home. Being new to the area, we interviewed a few agents and chose this team because of their deep and thorough knowledge of both Santa Cruz and the home buying process.

They were extremely responsive and on top of the ball at all times, responding to us immediately, usually within the hour. We were unable to attend the home inspection, so Liz went on our behalf. She called me and put me on speakerphone at the end of the inspection so that I could listen to the synopsis. Their transparency and attitude made it easy to trust them; which is an important factor when making such a large decision! It also doesn’t hurt that Lance and Liz are friendly, easy to talk to and fun to hang out with. If you are looking for someone who is personable, knowledgeable and in it for you, this team is your best bet!

Kati C. | Santa Cruz, CA

“This team has been fabulous to us. Lance and Liz are knowledgeable, timely and professional. All qualities that we very much appreciate. Please keep doing what you are doing!”

Eric T. | Santa Cruz, CA

“When it comes to negotiations, Lance and Liz are the best! Their understanding of the market and communication is unmatched! Thank you for your hard work and keeping me informed every step of the way.”

Ray R. | Santa Cruz, CA

“Thank you Liz and Lance for your expertise and guidance. Buying a house is a big deal! Fortunately, we had the two of you and your team to advise us.”

Julie S. | Boulder Creek, CA

“We have gone through both a home sale and purchase with the Santa Cruz Coastal Living team, and if we could we’d buy another house right now just to have the opportunity to work with Liz and Lance! Not only do they have the highest level of experience and expertise, they are simply a pleasure to work with. This is absolutely who you want on your team if you’re thinking of buying or selling in the Bay Area!”

Andrea N. | Santa Cruz, CA

“Liz and Lance sold our home in 8 days above and beyond our list price! We got out of our house and purchased the perfect home in the neighborhood where we wanted to be. I know many people that haven’t had that kind of success. Thanks again for everything! We really look forward to having you as a resource and being able to refer friends to you for real estate advice.”

Matt M. | Los Gatos & Santa Cruz, CA

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